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Tools & Frameworks

Resources

The complete AI marketing stack Connor uses to build three ventures. Tools, frameworks, and templates that actually work.

AI Marketing Tools

AI Automation

Claude (Anthropic)

Primary AI for content generation, code assistance, and strategy development. Connor uses Claude for complex reasoning tasks.

Content creation, automation workflows$20/month Pro

Make.com

Workflow automation platform. Connects AI agents to marketing systems. Powers Build with Kai automation.

Marketing automation, AI workflowsStarts at $9/month

ElevenLabs

Voice AI for Kai Calls. Generates natural-sounding voice responses for lead qualification calls.

Voice AI agents, call automationStarts at $5/month

Zapier

Connects marketing tools automatically. Handles data flow between systems without code.

Tool integration, data syncFree tier available

SEO & Traffic Generation

Ahrefs

SEO analysis tool Connor uses for keyword research. Tracks Awesome Backyard rankings and competitor analysis.

Keyword research, backlink analysis$99/month

Google Search Console

Free tool for tracking search performance. Connor monitors impressions, clicks, and ranking positions daily.

Search analytics, indexingFree

Screaming Frog

Technical SEO crawler. Identifies site issues that block rankings. Connor uses it for site audits.

Technical SEO auditsFree (limited) / $259/year

Analytics & Tracking

Google Analytics 4

Tracks visitor behavior across all ventures. Connor monitors conversion funnels and traffic sources.

Traffic analysis, conversion trackingFree

Hotjar

Heatmaps and session recordings. Shows where visitors click and where they abandon.

Behavior analysis, UX optimizationFree tier available

Plausible Analytics

Privacy-friendly analytics. Lightweight alternative to Google Analytics for basic tracking.

Simple traffic tracking$9/month

Conversion Optimization

Typeform

Interactive forms with high completion rates. Connor uses Typeform for lead qualification.

Lead forms, surveysFree tier available

Cal.com

Open-source scheduling tool. Automates booking for consultations and demos.

Appointment schedulingFree (self-hosted) / $12/month

Vercel

Hosting platform for all Connor's ventures. Fast deployments. Excellent performance.

Website hosting, deploymentsFree tier available

Frameworks & Templates

Framework

Instant Value Framework

The strategy that 10x'd Build with Kai conversions. Reduce time-to-value from days to minutes.

Playbook

Traffic to Customer Playbook

Connor's complete system for converting search traffic into paying customers using AI automation.

Guide

Local to National SEO Strategy

The exact strategy Awesome Backyard used to rank #1 nationwide. Step-by-step implementation guide.

Template

AI Marketing Automation Stack

Complete tech stack diagram with tools, integrations, and workflows Connor uses across three ventures.

Template

Building in Public Template

Weekly update template Connor uses to share metrics, experiments, and lessons on LinkedIn.

Template

Voice AI Lead Qualification Script

The conversation flow Kai Calls uses to qualify leads automatically. Includes prompts and logic.

Recommended Reading

Traction by Gabriel Weinberg

Connor's framework for testing marketing channels systematically. Essential for finding what works.

Obviously Awesome by April Dunford

Positioning strategy Connor applied to differentiate Build with Kai in crowded AI market.

The Mom Test by Rob Fitzpatrick

Customer interview techniques Connor uses to validate product ideas before building.

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