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Programmatic SEO Case Study

Awesome Backyard

Ranks #1 for 'backyard rental equipment' nationwide. A live demonstration of Programmatic SEO generating 10K+ monthly visitors through autonomous content architecture.

Performance Metrics

10K+
Monthly Visitors
#1
National Ranking
100%
Automated Content

Technical Architecture

Database: Supabase

Built on PostgreSQL with pgvector extension for semantic search capabilities.

-- Example: Products table with vector embeddings
CREATE TABLE products (
  id UUID PRIMARY KEY,
  name TEXT,
  category TEXT,
  location GEOGRAPHY(POINT),
  embedding VECTOR(1536)
);

-- Enable pgvector for similarity search
CREATE INDEX ON products
USING ivfflat (embedding vector_cosine_ops);

Frontend: Next.js 14 (App Router)

Leverages Server-Side Rendering (SSR) for optimal SEO and Static Site Generation (SSG) for performance.

  • Dynamic route generation for 1000+ equipment pages
  • Automatic metadata optimization per location
  • Image optimization with Next.js Image component
  • Incremental Static Regeneration (ISR) for real-time updates

Internal Linking Lattice

The system uses the Haversine formula in PostgreSQL to calculate geographic proximity and automatically generate contextual internal links.

How It Works:

  1. Every city page stores latitude/longitude coordinates
  2. Haversine formula calculates distance between cities in real-time
  3. System identifies the 5 nearest cities dynamically
  4. Related equipment pages are cross-linked automatically
  5. Links update as new locations are added—zero manual work
-- Haversine formula in PostgreSQL
SELECT
  city_name,
  ( 6371 * acos(
      cos(radians($1)) *
      cos(radians(latitude)) *
      cos(radians(longitude) - radians($2)) +
      sin(radians($1)) *
      sin(radians(latitude))
    )
  ) AS distance_km
FROM cities
ORDER BY distance_km
LIMIT 5;

Architecture Flow

1

Data Ingestion

Product data + location coordinates stored in Supabase PostgreSQL

2

Route Generation

Next.js dynamically generates pages for each product × city combination

3

Link Calculation

Haversine formula identifies 5 nearest cities at build time

4

SEO Optimization

Metadata, schema markup, and internal links auto-generated per page

5

Continuous Updates

ISR rebuilds pages as data changes—no manual deployment needed

The Programmatic SEO Advantage

Traditional Approach: Hire 50 writers to create city-specific content. Manual linking. Constant QA. High churn. Linear scaling.

Programmatic Approach: Write 1 template. Generate 10,000 pages. Automatic internal linking. Self-updating content. Exponential scaling.

Result:

95% reduction in content production cost. 100% consistency. Infinite scalability.

This is why AI systems beat human teams—not because AI writes better, but because AI scales better.

Want This for Your Business?

Programmatic SEO systems can be built for any vertical with geographic or parametric variation.